Cultural and Responsible tourism in Florence

Agenda 2030: our commitment to Millennium Goals

It is important for us to give value to the responsibility we have towards the planet, which goes well beyond business goals.

The Hotel Laurus al Duomo, as home to the practical application of the Life Beyond Tourism® orientation, is attentive to a tourism made up of travelers, and also to people and their  needs, involving  guests in initiatives aimed at discovering and becoming familiar with  the territory and the city where they have chosen to spend their holiday.

The choice of products within our hotel  is based on the quality of the raw materials used,  guaranteeing our guests natural  quality products. Our policy, in favor of our guests, is that of environmental and social sustainability.

We have placed our attention on every type of service made available to our guests: from products offered in our breakfast room and the Caffè Astra al Duomo - all strictly “farm-to-table” from Tuscany - to the choice of low-energy consumption lighting for  minimal environmental impact. Furthermore, to perfume the rooms, we have chosen the fragrances provided by AquaFlor - a manufacturer of artisanal perfumes - expertly packaged with the use of natural and rare raw materials. Instead, for bathroom products, we chose Idea Toscana, which guarantees the origin of its raw materials from the land of Tuscany.

For these reason, the Centro Congressi al Duomo convention center, which includes the Hotel Laurus al Duomo, established the Romualdo Del Bianco Foundation in 1998 as a Center for Studies and Research that now works towards achieving the Millennium Goals.

Hotel Laurus al Duomo invests part of its proceeds in favor of several Millennium Goals, as listed below, and as the home for the practical application of the Life Beyond Tourism® orientation. You too may also contribute towards achieving the Goals and, therefore, help the planet become a better place just by booking through our official website.



  • International Institute Life Beyond Tourism®
  • Degree and Profession
  • International Student Workshops
  • Fondazione Del Bianco Museum
  • Costume Colloquium
  • Florence Youth and Heritage Festival
  • Vo per Botteghe
  • Art in our Heart
  • Be Part of History
  • Del Bianco CitySmart App
  • Life Beyond Tourism® Certification for Intercultural Dialogue
  • “Zero Km” products:
    Idea Toscana
    Hotel Laurus Boutique
    Food & Beverage
  • Collaboration with the Association for Biodynamic Agriculture
  • Fondazione Romualdo Del Bianco® Foundation
    International Network
    (over 550 institutions throughout 5 continents)
  • Annual General Assembly for the Fondazione Romualdo Del Bianco®
  • International Experts for the Fondazione Romualdo Del Bianco®



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